Writing
- Build what is obvious in retrospect and unthinkable before
On refusing benchmarks, resisting AI-assisted mediocrity, and building products that render the category obsolete instead of meeting its benchmarks.
Apr 2026·8 min
- The fish who lives in a tree: transcending cultural borders
When I first moved countries, I was worried that I had suddenly lost all my appreciation for humour. I thought I loved a good laugh and I've been known to fall off my seat laughing my ass out. But I j
Mar 2020·5 min
- My drumming skills & the hierarchy of competence
I had a great childhood. Growing up with my three older brothers and three younger sisters was nothing short of beautiful. One of my brothers, Jerry, was exceptional at playing drum set, and he probab
Jul 2019·4 min - SEO: understanding backlinks and how to earn them
Backlinks are created when a website links to another. If Site A create an external (outbound) link to Site B, the (inbound) link from Site A is a backlink for Site B. A backlink is a reference by ano
Apr 2019·3 min
- Once upon a time when storytelling changed my life
Once upon a time, in the summer of 2014, December 8th to be precise; I arrived in the quietest city I had ever been, Auckland. That will probably make no sense to you if you compare Auckland to the re
Oct 2018·3 min - Fixing my jaundiced eye
I turned 35 last month (May 24, 2018) and it was a time of deep reflection for me. Typically, the days leading to my birthdays and after are the most reflective times of my year. So please forgive me
Jun 2018·4 min
- My interview with Fela Anikulapo Kuti: a fiction
Last night I wandered outside the borders of humanness into the terrain of immortality. Suspended in time without end and deafened by a loud silence, I was lost in lethal fright. Nothing made sense to
Aug 2012·5 min